This privacy information applies to the processing of personal data carried out by Yorkshire Attractions when you visit our website, use our services, or otherwise interact with us.
It is important that we use your data only in accordance with applicable data protection legislation, in line with your expectations and in a transparent manner.
This policy sets out information about what data is collected, why it is collected, how it is used and your options and rights regarding the collection and use of your data.
Who we are
Name: Yorkshire Attractions
Address: Bonner & Hindley, Top Floor, 31 Burley Road, Leeds, LS3 1JT
Registered Company No: 3938518
What information do we collect about you?
The personal data that we collect about you is information that you may volunteer through online purchases, Offer/Discount Voucher downloads, e-newsletter sign-ups and visitor surveys.
Personal information we collect may include your:
- name and title
- date of birth
- postal address
- email address
- phone number
- current interests and activities
We will also collect and hold information about any contact you have with Yorkshire Attractions as a visitor or customer; based on the permissions you have given us, this may include details of:
- ticket purchase and event registration/attendance
- retail/transaction data including credit/debit card number, payment method and purchase history
- contact preferences
- details of correspondence sent to you, or received from you
- any other information provided by yourself at the request of Yorkshire Attractions
Digital Data may be collected when you visit our website, applications or other digital platforms, including IP addresses, browser data, traffic data, booking history, social media behaviour and user patterns. If you subscribe to our email newsletters, we may collect data regarding which newsletters you open, your location when opening them and whether you access any links inserted in them. Read more about how we collect this data in the section below on cookies.
How will we use your information?
Depending on your relationship with Yorkshire Attractions, and the preferences you have indicated, information that we hold about you may be used by us for the following purposes:
- Send you promotional, marketing or other information by electronic means. These types of communications can include:
- informing you of other products, services or events related to Yorkshire Attractions, such as news, events, activities, competitions, promotions, offers or gift vouchers
- other relevant communications based upon your relationship with Scarborough Museums Trust
- To send you surveys, and for market research purposes
- To undertake screening and cleansing of data in order to ensure that we maintain accurate and up-to-date contact details and information about you. See below for more information about how we update and manage your information.
- In order to monitor the effectiveness of our communications with you, we may use tools such as email tracking – this records when an e-newsletter from us is opened and/or how many links are clicked within the message. The data from this tracking is generally used in an aggregated and anonymised form.
You can opt out of receiving any/all of our communications at any point simply by contacting email@example.com
In processing your on-line order with Yorkshire Attractions we may send your details to, and use information from, credit reference agencies and fraud prevention agencies.
How we update and manage your information
We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information that you think is inaccurate.
Where we appoint an external party to undertake a screening of information, any such arrangements will be subject to a formal agreement between Yorkshire Attractions and that organisation, to protect the security of your data.
We may segment the information we hold about you in our database along with other data such as how frequently you engage with us and your interests as indicators of future engagement. This analysis helps us to understand our existing and potential subscribers to ensure that we are efficient in our operations and that relevant communications are sent to you.
You can opt-out of your data being utilised for data cleaning or analysis, (with the aims of targeting appropriate communications to you, or finding up to date contact information in the case of gone away mail) simply by contacting firstname.lastname@example.org
Who might we share your information with and how will we keep your data secure?
We do not disclose personal data to any third parties or external organisations, other than data processors carrying out work on our behalf.
Examples of such data processors would be a bulk email distributor such as MailChimp for the collection (eg via sign-up forms) and storage of personal data (eg within the Yorkshire Attractions MailChimp account in order to allow the creation and use of distribution lists, to send marketing email campaigns, and place online advertisements), and the transfer of personal data to certain of MailChimp’s sub-processors (who perform some critical services, such as helping MailChimp prevent abuse and providing support to customers). We may occasionally need to transfer your personal information overseas, for instance, to MailChimp. Where this is necessary, this may be to countries or territories around the world. We are required to ensure any transfers of data will be done securely, in accordance with best practice, and in compliance with the GDPR Act 2018. MailChimp has certified to the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework.
Any such companies are acting as approved data processors for Yorkshire Attractions and we retain full responsibility for your personal data. Data processors will act only on our instructions.
Your data will never be sold or passed to any third party for any other purpose.
We have implemented security procedures, rules and technical measures to protect the personal data that we have under our control from unauthorised access, improper use or disclosure and unauthorised modification.
All our employees and data processors, who have access to, and are associated with the processing of personal data, are legally obliged to respect the confidentiality of our visitors’ and subscribers’ personal data.
How can I access information held about me, and/or correct the information?
You can ask us about any personal data that we hold about you and you can also request to receive a copy of that personal data – this is called a Subject Access Request.
To make a Subject Access Request you will need to provide proof of your identity such as a copy of your passport, birth certificate or driving licence before your request can be processed.
To help us deal with your request, please try to be as clear as possible about the information you are seeking.
Once we have received your Subject Access Request, the agreed fee and proof of identity, you will receive a response from us within one month and you will be able to get copies of any information we hold on you. However, exemptions to disclosure may apply in some circumstances.
Subject Access Requests should be sent to:
c/o Bonner & Hindley
31 Burley Road
At any time you may request that we delete or correct your personal information. If you wish to correct any information on you held by Scarborough Museums Trust simply contact email@example.com
Information collected using cookies is used to track visitor use of this website, to improve our service and to compile statistical reports on website activity. Cookies are small text files placed on your computer to collect standard internet log information and visitor behavior information in anonymous form, such as repeat visits, time spent on pages and pages of interest.
For further information visit www.aboutcookies.org or www.allaboutcookies.org.
You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases some of our website features may consequently not function.
Links to other websites
How to contact us
By email to: firstname.lastname@example.org
Write to us at:
c/o Bonner & Hindley
31 Burley Road